Blurred Reality: where we are leading to…
Indian idol, Roadies, Get Gorgeous …
Big-B’s blog, Aaj-Tak sabse tez,
Gay Marriage, wii-fit, i-Phone,
13 goes 19, Living relationship, starter marriage,
Orkut, Wiki, Web2.0 and above all roaring Google…
We are leading towards a world of blurred reality in an open source Virtual word. Where it’s difficult to find out what’s real, what’s virtual or one more category what’s made to be look like real.
13 is directly becoming 19, 50 looks like 30, yesterday’s no-one is sitting beside celebrities being celebrity themselves with the reality TV shows that are producing a whole new bunch of celebrities no matter if it’s only 15 min of stardom. Art is blending with commerce resulting products integrated with entertainment in search of Manu-Ranjan ka Baap. At the same time celebrities are not remain some out of world thing, hard to approach, they themselves are coming to there fans and directly facing them in the virtual world. Big B’s blog become a national issue, and Amir had to apologies King Khan.
We are probably not aware of what’s going on in neighborhood, but we can recognize all the members of Virani family at once of all the 5 or 6 generations.
News channel itself are selling what people want to see, they are one who are now the biggest share holder of this trend where NEWS is now fully integrated with entertainment. NEWS is what people like to see, it’s not what’s happening around.
Marketing of product got a new trend of selling rudeness – no matter if it’s fake – openly. Seeing someone acting humbly is no more captivating and engrossing. Nowadays people reckon that more you behave impolitely and woodenly than more stylish you are…Young generation feel elated when Rakhi Sawant behave rudely and talk ungraciously with interviewer. Despite of all the criticism and negative comments Rakhi Sawant and Himesh Reshmiya have their market and they know how to sell this image, same as SRK who knows very well that his akkhadpana is a hot property to sell and he is selling it. No matter whether it’s open internal fight between judges of reality shows or blunt Raghu in MTV Roadies. Thing is not only selling rudeness, its also a part of bringing virtual world of TV and media – where earlier everything was very ideal, well censored, and gentle – near to not so ideal and gentle real world where we can find Shambhavi and Ashutosh on ROAD easily.
You can never be sure about the person’s age and gender sitting on the other end of terminal in the virtual world. And now a day you can see an eager enthusiasm in kids entering in their early teens to be big, and they are imitating elder if not in real world then in virtual world. They are playing a deciding role in marketing as taking a new role of being decision maker in household products. Socially genders are mixing and sexuality itself is blurred now with various options available in sexual orientation. Marriage is no more a STRAIGHT matter. Marriage itself as an institution is under scan. Live-in relationship is no more a taboo. Commitment is being the last thing now and we are now keeping all our options open before stepping into it. Very soon we’ll be seeing a new type of marriage starter marriage a slightly modified form of contract marriage.
This gender blending is leading towards one more revolution, the empowerment of female at social level and swapping responsibilities of parents at house hold level. With both of the couple is earning and engaged in their official assignment, parenting will be slightly changed, and growing a child is now equally shared by both, and probability is not less that it gets fully reversed.
Have a look in tech world also. The hottest selling piece of cake in the world of gizmo geeks – iPhone – is continually trying to make user interface so enriched to give user a complete VR feeling where his a personal touch is everywhere on the gizmo. At the same time these manufacturers are innovating more and more powerful applications to embed in cell-phone to make it one point gateway to enter in digital world and providing all computing power in your palm. And if you look at latest talk of the town in Gaming world – Wii-FiT – it now broke the wall between virtual world and real world, its enriched VR environment that completely changes the gaming experience and made it a serious business blended with fun. So now Joy of gaming in Virtual world is simulated with real world’s old outdoor sport in term of physical work-out, one of the greatest concerns in Gen-X day’s intellectuals.
And now the biggest invention of this century GOOGLE, the company that converted a misspelled word into a well recognized verb, empowered by latest WEB2.0 and its by-product Wiki and various social networking site. At one side, these social networking sites are providing people a virtual world and a well masked virtual id, where we feel our self more secure and open at the same time increasing our social circle by meeting and talking people world wide. On the other hand WEB2.0 enabled user world wide to access, edit and create information – that is eventually fetched by Google to the world. In both the cases one thing is surely missing that is authentication and reality. We are not sure about the reality of person in your social network and there is currently no full proof solution to authenticate the info, bloggers are blogging world-wide 24×7.
We’ve started being befuddled in reality and fakery. But as a consumer we are currently able to manage it, not only manage we are looking forward for a new world where boundary between real and virtual will be very vague. Things will be no more binary, we’ll step into fuzzy state. And this is where reality will become blurred reality…
WelCome to Virtual World, WelCome to Borrowed Thought…
